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Reasoned action approach : ウィキペディア英語版 | Reasoned action approach The reasoned-action approach (RAA) is an integrative framework for the prediction (and change) of human social behavior. The reasoned-action approach states that attitudes towards the behavior, perceived norms, and perceived behavioral control determine people’s intentions, while people’s intentions predict their behaviors.〔Fishbein, M., & Ajzen, I. (2010). Predicting and changing behavior: The Reasoned Action Approach. New York: Taylor & Francis.〕 == History ==
The reasoned-action approach is the latest version of the theoretical ideas of Martin Fishbein & Icek Ajzen, following the earlier theory of reasoned action 〔Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research. Reading, MA: Addison Wesley.〕 and the theory of planned behavior.〔Ajzen, I., 1991. The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179–211.〕 Those theoretical ideas have since 1975 resulted in over a thousand empirical studies in behavioral science journals. Martin (Marty) Fishbein died in November 2009.
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